Search Engine Optimization (SEO) A description of the entire page

Search Engine Optimization

Search Engine Optimization (SEO)

A Beginners Guide

Are you are a local business owner in Toronto looking for ways to attract new customers in your area? Or an online service provider who wants more traffic on your company website to increase sales? In both cases, you require Search Engine Optimization (SEO) to help attract the right customers for your business.

What is SEO, you ask? This informative guide will help you learn more about Search Engine Optimization and how this simple marketing discipline can help attract more leads and create greater visibility for your business online.


What is SEO?

When most people think SEO, they assume difficult, complex, and time-consuming tasks that require technical background and experience to understand. On the contrary, Search Engine Optimization (SEO) is a simple marketing tool that helps rank up your website organically (without paying) in search engines such as Google, Yahoo!, Bing, Ask, and Yandex. The true purpose of SEO is to help customers, who are looking for you, find you. In order to do that, you have to match the content on your website to what your customers are looking for. SEO techniques help you with this balance and allow you to set-up a website that has great content to help identify you among your customers and is search-engine friendly.


How does it work?

Let’s say a customer is looking for a handyman in Toronto. They fire up their laptop and open up a search engine, such as Google, and type “handyman near me” or “handyman in Toronto”. Google will then look for websites in Toronto that have these keyword phrases in their website content and present them on the top of the search engine results. While this is a part of SEO technique, this gives you an idea of how SEO works.

SEO consists of both practical and innovative elements to rank up your website, drive traffic, and raise responsiveness in search engines. SEO uses many different techniques, such as the use of unique content, creating backlinks for your website, and optimizing keywords to bring visitors who want the product or service you have to offer. SEO means that you make sure your site is structured in a way that search engines understand and respond quickly. It is important to match your goals to the goals of your website’s visitors in order to ensure that SEO works properly and efficiently. It’s not about quantity or attracting a superficial amount of traffic to your website, it should be about quality or attracting a good amount of visitors that result in sales.


Why do you need SEO?

SEO can drastically help your website rank higher in search engines so that when someone searches for a particular product or service that you have to offer, your website shows up first. With thousands of similar businesses that might be selling the same thing as you, you want to make sure that your customers land on your website instead of theirs. SEO helps your website increase in search rankings, so that it appears ideally on the first page of results. If your website appears on the first page, you are more likely to get more visitors on your business page. The higher the traffic on your website, the more opportunities you have to make sales; it’s as simple as that!


Advantages of using SEO:

  • Increase targeted traffic;
  • Increased conversion to your website;
  • Gain branding benefits;
  • Less expensive;
  • Gain better visibility among targeted audience per geological location;
  • Rely less on PCC (Pay Per click) advertising;
  • Improve search engine rankings.


Disadvantages of using SEO:

  • Can be time consuming;
  • Results are delayed and not guaranteed;
  • Hard to understand Google, Yahoo!, Bing, and Yandex algorithms that rank search engines according to it;
  • Requires continuous check and maintenance to be in the first 10 pages of search engines.


We hope that these compelling reasons promoting the use of SEO have convinced you to apply this marketing tool on your website.  SEO helps businesses grow and will take your website to new heights of profitability, branding, and success.