Today, businesses need to invest in internet marketing to remain significant and conversant with their customers. Each day, there are more individuals that rely on the internet to look for products and services; companies should take advantage of this opportunity to interact with them online. As a business owner, do you wonder where to start with internet marketing?
This is where Webrun Group Inc. comes into action. We help local businesses in Toronto connect with their customers online and build branding and advertising opportunities through Social Media Marketing, Search Engine Marketing, and Google AdWords. We’ve provided a detailed breakdown of each different marketing component to make it easy for you to understand.
Social Media Marketing
Social Media Marketing (SMM) is so much more than placing an advertisement on Facebook or posting pictures on Instagram. With so many different social media platforms, each catering to different demographics and trends, it’s difficult for businesses to realize their true potential. Here at Webrun Group Inc., we can help businesses make full use of each social media platform to reach out to customers and engage with them accordingly. We keep your brand contemporary and relatable with your customers by integrating trend setting marketing strategies through various social media platforms.
Search Engine Marketing
Search Engine Marketing (SEM) helps businesses gain more exposure and reach more customers through popular search engines such as Google, Yahoo!, Bing, and more. As an essential aspect of internet marketing, SEM involves the promotion of websites by enhancing their prominence in search engine results pages (SERPs) through optimization and advertising.
The concept behind SEM is quite simple. When a customer is searching on the internet, he or she is in “hunt mode”. This psychological state prompts search engines that the consumer is looking for information, often commercial in nature. This allows search engines (and marketers) to cater to consumers online who may be at the beginning, middle, or end phase of researching a product/service or a purchase decision. Webrun Group Inc. helps businesses yield higher rankings on search engines so that they are more visible to their customers who are in the process of making these purchase decisions.
While there are many search engine platforms, Google is undoubtedly the leader. If you are a local business owner in Toronto and need help with advertising on Google AdWords, we can help you make the most of your advertising dollars.
Google AdWords is a great way to advertise locally and attract customers looking for the products/services you have to offer. Through Google AdWords, Webrun Group Inc. uses various strategies such as keyword research and matching, display advertising, and Price Per Click (PPC) campaigns to make sure your advertisements reach your customers.
For example, you’re an accountant in the Toronto area looking to gain new customers. Through SEM, we make sure that your website ranks higher on search pages by optimizing keywords and key phrases such as “tax accountant” or “accountant in Toronto”. This means that every time someone in Toronto types this keyword or key phrase in Google or Yahoo!, for example, your website results higher in the search engine’s pages, ideally the first page (because customers don’t usually search further than the first two pages).
To learn more about internet marketing and how Webrun Group Inc. can help your business reach new heights with online advertising, contact us today.